Awareness – Increase visibility & build influence. Objective(s): A. Leverage technology to increase visibility of SOR while being cognizant of technology/info overload. B. Improve recognition of the value that PT research and services provide to society C. Advance the understanding of the value of membership in SOR D. Introduce and invest in a multi-level marketing plan
Collaboration– Create connections & promote partnerships. Objective(s): A. Expand mentorship opportunities B. Encourage 2-way interactions between clinicians and researchers C. Explore and facilitate opportunities for interdisciplinary research
Engagement – Inspire discovery & advance practice. Objective(s): A. Encourage increased participation in research B. Promote/develop programming that bridges clinic, classroom, community, & laboratory. C. Promote interaction and involvement of SOR members